Burton and her team hatched a new plan: to work with the children on a professional fashion shoot. Green Lingerie Kicking off with a digital introduction session with Burton and the studio team in June 2020, the young people spent the summer immersed in everything that goes into creating a collection, from research and design processes, to creative casting, to fittings – with fashion, customisation, embroidery and photography workshops along the way.
“I wanted children to experience the enjoyment that comes from creativity and understand that they can use it as a means of expression,” Burton tells British Vogue. “It was their enthusiasm which was so incredible to see. Grey Lingerie It was also wonderful to see their loving nature, and how close they were to their families and friends.”
The designer made a series of custom lilac dresses from the autumn/winter 2020 collection for the girls to wear for the shoot, folllowing remote fittings with the McQueen atelier team. Those dresses – and the exuberant young models – can be seen in all their glory in a book and a fashion film celebrating the unique project, both filled with atmospheric scenes captured on windswept Welsh beaches, or grey pavements that throw sugar-pink Alexander McQueen dresses into sharp relief.
Burton cannot single out a favourite image from the shoot, but will admit to a soft spot for the photographs shot at Ogmore beach. Ivory Lingerie “These images are so natural and filled with joy.”